Global Competition Strategy

Global Competition Strategy

TredA applies the philosophy of simplicity to all production and marketing operations.

Use of disproportionate intelligence and innovation is the essential and most pleasant part of its business. Therefore, it produces all the products that others can not produce, and all the required machines and equipment by itself.

What end user wants is in the center of TredA's focus in planning the products and strategies, rather than the gaps in the market, the requirements of retailers, brand owners or marketing companies.

TredA and Local Competition


  • They consider the end user only as a number and develop classical marketing strategies.
  • They copy the market leader, they are slow.
  • They are unprotected against global financial fluctuations.
  • They try to grow in many categories other than the one they are in.
  • They have products for retailers or for professional channel. They have never produced the "know-how" to meet to different needs.


  • Focuses on end user and develops strategies which adds value to their life.
  • Re-makes and changes the rules instead of copying them; it is really fast and elastic.
  • It carries out all its performances with its own capital, doesn't borrow, isn't influenced from financial fluctuations and financial crises.
  • No other category than it works on is worth its interest.
  • One of the few suppliers in the world, which produces products developed both for retail and professional channel.

TredA and Global Competition

Global Brands

  • Produce one type of product, formula, package and market them to global market instead of producing products for local markets.
  • Are generally not producers and don't have an R&D department serving in local market.
  • Their strength depend on financials, advertisements and PR support.


  • Develops special products, formula and package for the user of the company it operates.
  • Is a producer; Its most important strength is its seriousness in R&D activities, it performs R&D activities in accordance with the needs of local markets.
  • It draws its strength from innovation and the added value it adds to consumer's life in local markets it enters.